Marketing analysis and strategic planning
Marketing research includes all those research activities aimed at responding to the operational and strategic marketing needs of companies, organizations or bodies.
- Market research
- Analysis of development needs
- Sectoral analysis (demand-supply and competition)
- Analysis of market attractiveness
- Analysis of internal resources and skills Marketing plan
- Analysis of business model
- Marketing objectives
- Positioning and type of offer
- Definition of offer (product/ service)
- Definition of development strategy and commercial strategy
- Planning of supplementary activities and events
- Promotion and communication
- Corporate identity design
- Communication plan General promotion advertising concept
- Marketing actions
Features of market reports
The market reports produced are aimed at the growth and competitiveness of the company and are distinguished by customization, quality and quantity of data (typically 100-200 pages), level of detail and validity as a source of business intelligence.